Digital transformation is a people problem.  Forbes Technology Council confirms: the main challenges when a company enters the process of digital transformation are:  siloed data, persuasion of the C-suite and changing the organizational mindset.

Decentralization of the IT department

IT is no longer a department in your company but a cluster of knowledge that drives the process of digital transformation. Your company has to be in a state of readiness to work with technological innovations, which means that it should have a team with the right skillset, the speed of adoption and shared values.

According to Investopedia, “corporate culture refers to the beliefs and behaviors that determine how employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time.”

The values of a digital corporation are transparency, the democratization of information, a smooth collaboration between multi-disciplinary teams, rapid adaptation to change, a growth mindset, and an agile way of working based on a trial and error approach.

One of the common mistakes in digital transformation is the tendency to keep a part of the old way of working alongside the new systems justified by the fact that a part of the team is used to “doing things their own way” and they’re quicker in meeting deadlines like that.

How to build a culture of digital transformation

According to Daniel Newman, expert in digital transformation, “the process of digitalization revolves around people and corporate culture. He writes that every company should go through the  following steps:


  1. Share your “organizational why” with the team. Make them feel part of the plan for improvement;

  2. Technology is a source of competitive advantage and will make the process of digital transformation possible in your organization;

  3. Rethink “the right candidate” profile. Bring in candidates with interdisciplinary skills, creative thinkers, innovators, capable of thinking differently and potentially disrupt the industry. They are the candidates that will move your company forward;

  4. Embrace change and make sure everybody is on board and ready to embrace the new digital culture;

  5. Digitalization proposes a radical change. Use technology to create a user-centric company. Adopting technology to implement a couple of changes like work efficiency and speed is equivalent to solving just a part of the problem;

  6. Appoint an innovation transformation leader that will translate the digitization initiatives into KPIs.

Digital transformation is as a catalyst for organizational change. Educate your teams to adapt to the digital agenda through workshops, courses, bringing in external speakers, from executive levels to senior leadership. Your company has to go through the digital transformation process because there is only one option: drive change or be driven by change.

Creating a Culture of Digital Transformation