Artificial intelligence (AI) and machine learning (ML) are probably the terms that most of the people have come across and heard about. But what some people don’t realize is that these technologies can impact their industries significantly, especially in terms of advertising.
It is quite a new frontier, so it's not surprising that some people are struggling to accept it, because adopting an ML solution without understanding what it truly does can turn out to bring inefficient and ineffective results. Some people might even think that Machine Learning is a magical elixir and it would automatically move the needle even though the team hasn’t chosen the solution for specific challenges. To avoid that, they have to look closer to these terms and its effect on the industry.
Being more like a human
AI is a technology that promotes a revolution in several industries, enabling computers to perform tasks that require a human brain and managing automated process. In order achieve that, machine learning (ML) has to be used.
Machine learning has been defined as a system that contains smart algorithms that enables it to understand the data and to make conclusions and correlations from it. In other words, companies that use it effectively would be able to diagnose, predict and structure the future steps, being able to improve the performance in terms of customer segmentation, extraction of relevant content, communication and over productivity.