But why do people use social media for that, when they could just buy through Amazon, eBay or directly from a brand’s website?
Looking at how much time people spend on social media, it isn’t surprising that they would rather stay there instead of being redirected to another website. After all, who would spend 2-3 hours daily on Amazon?
For businesses, social media plays a beneficial role too. Instead of building a website and driving new traffic to it, companies can concentrate more on social media channels, where their customers are already spending lots of time.
“Advertising on social media is like getting a billboard in Times Square at a fraction of the cost.”
In 2019 customers found more brands through media platforms than TV, newspapers, and blogs combined.
All things considered, social media audiences are massive and affluent. The total user-base on Facebook is roughly the size of four European Unions. E-commerce tools help brands target relevant people by tracking the data of customers, looking at potential ones, gauging their interests, intentions or geographic locations, and grabbing their attention. Social media selling tools are not only good for businesses, they also ease the purchase processes for customers, making their experience more convenient and clear.