3. Increase organic publicity
A positive brand affinity and high customer loyalty can contribute to increased word-of-mouth advertising. Interactive content has a greater probability of going viral, and generally, more interactive content can attract media attention and other organic means of promotion.
4. Learn about the customer
When content is interactive, tools like AWS, Google Analytics, or any number of analytics tools can help you understand your customer better. Online, having a good idea of what your customer wants to click on and read can provide a window into their preferences. Further, person-to-person interaction at events can provide the first-hand customer feedback that is necessary for product iteration, brand improvement, and company growth.
93% of marketers agreed that interactive content plays an effective role in educating its buyers. For some companies, interactive on and offline promotions could provide the competitive edge that is necessary to stand out in a crowded advertising landscape.